E-mails to Club Members

Mass e-mails to the Club membership must be approved by a Board Member, the Technical Director or the General Manager.  These e-mails are reserved for matters that require communication to all members such as important announcements or information about our programs.  These e-mails do not include promotions related to Academy & Camps Programs and Club outerwear.

Academy & Camps Newsletters to Club members promoting Academy & Camps Programs or Club outerwear must include an unsubscribe option at the bottom of the communication in order to comply with anti-spam legislation.
Requests to publicize programs from other Clubs and academies will generally not be allowed. The exceptions may include a shared program or a special circumstance that furthers the objectives of the Club.  Initial requests of this nature should be forwarded to the Technical Director or the Director of Club Operations.

Emails sent via the email must include this sentence on the footer of the email:

Please do not reply to this email as the account is not monitored.  If you would like to contact your Age Group Coordinator, their email addresses are listed on our Club Contacts page on

Mass emails sent to the club membership, coaches and managers, or a subset of any
of these groups, should follow these email best practices:
  • Include the Club logo.
  • Font and Size.  Current standard is Veranda 12
  • Email Subject:
    • The subject line should grab attention in a clear, appropriate way. 
    • The subject needs to be very short, specific, and to the point and professional.
  • Readable Flow
    • The subject line should link to the main headline and then lead into the body of the email. The close of the email repeats the main messages and calls-to-action.
    • The phrasing of the main message should be varied to avoid sounding repetitive.
  • Be Concise and Scan
    • Be concise and to the point.  
    • Short sentences are best.  Use italics, boldface, bullet points or color to make items stand out.
    • The majority of readers scan and will not read the entire email.
    • Scanning allows the reader to find details and other information in a hurry.  Make the important messages in your email easy to find:
      • Emphasize key messages with emphasis (bold) within body copy. Be careful not to overdo this since it can spoil the look and flow of copy.
      • Use one idea per paragraph.
      • Use bulleted lists to summarize the message, but don’t make them as long as this one – generally in email, each bullet should be limited to a single line.
      • Don't write in full sentences when a phrase can communicate the idea just as effectively.
  • Use a positive tone of voice.
  • As always:
    • Watch spelling and grammar.
    • Take the opportunity to be polite.